1. You’re Using a Sub-Par Hosting Service

The hosting service, which is responsible for making your site available to the rest of the world, can be a make-or-break element. You want to choose a host with a good track record and suitable for your specific needs.

No matter how many other precautions you take, if you skip this step, your pages could still take forever to load due to the overwhelming online traffic exceeding your bandwidth. If you have a poor hosting service, your website’s visitors will most likely encounter insanely slow load times, several broken features and, in some cases, total website unavailability. That is why you need to find a reliable host that meets your expectations and needs SEO Company in india.

2. You’re Not Optimizing Your Media Assets

Media such as videos and images take up much more space than other forms of content, like codes, stylesheets and texts.

According to Google, images tend to be the biggest contributor to page weight, which causes slow loading. If you don’t optimise images, they’ll end up consuming your entire performance budget. Unoptimized images can also directly affect the three Google Core Web Vitals: performance, responsiveness and visual stability.

However, images can’t be completely removed from your pages. As of right now, the most efficient solution is to optimise them.

The only problem is that the optimization process can take a while and has to be done in several steps, including:

Using the appropriate next-gen formats (they can differ depending on the device the page is loaded on) (they can differ depending on the device the page is loaded on)

Adequately compressing the size and the quality of images to reduce the payload

Using the optimal display size and density

Using lazy loading (only load images when needed) (only load images when needed)

As you might have already guessed, going through this process for each and every image you upload to your website can be tiring and time-consuming.

Lucky for you, there are numerous services specifically designed to provide automated image optimization. These services analyse the context of the user loading your website’s images and then provide each one with a version of that image that’s optimised for their needs specifically. Keep in mind that most of these platforms require you to install a small JavaScript plugin to improve video and image optimization capabilities.

3. Render-Blocking JavaScript and CSS Is Delaying Page Loads

JavaScript (JS) is one of the top programming languages when it comes to adding a level of interactivity and other advanced features to your website. On the other hand, Cascading Style Sheets (CSS) is the standard one in adding styling. Both of these are crucial elements of most modern-day websites.

However, nothing great comes for free, and if you use these two carelessly, they can negatively impact your site performance. Here’s how to prevent that from happening:

Minify your CSS and JavaScript files.

Put a bigger number of JS/CSS files together into fewer files.

Replace a portion of your external JS files with inline CSS.

Put off loading JavaScript until you are done loading your content.

Since media is known to have a bigger impact on the website weight, JavaScript is definitely the lesser of two evils.

4. You’re Not Using a Content Delivery Network

A content delivery network (CDN) is a network of servers that stores a copy of your website on every server spread across many different regions all over the world. Once a new visitor reaches your website, the CDN serves your site from that user’s nearest server.

This capability helps your page load faster no matter where your page visitors are accessing your website from. On the other hand, if your site is only hosted in the U.S., for example, it might take more time to load properly for someone who is in Asia.

There are different types of CDNs, and while they all do the same thing, some of them are better when it comes to handling various content forms. Some of the most popular CDNs globally are Cloudflare, Fastly and Akamai.

Closely examine the type of content you plan to deliver and what kind of global coverage you want to have. Depending on how big of an area you want to cover, you can pick various CDNs for your specific targets.

5. There’s Excessive Overhead in Your Database

If your website is more on the complex side, you most likely have a corresponding database. In fact, most WordPress websites require a functioning database.

Over time, huge amounts of information constantly travel in and out of your database. The data can sometimes get lost or even become obsolete. That is why you need to spring-clean your database frequently. If you do this, the amount of the database storage will increase, and the speed at which database queries and requests are processed will suffer as a result.

You will be needed to manually monitor and manage your data using phpMyAdmin, which will be required by the majority of hosting providers. In most cases, the technical support staff associated with your host server should be able to assist you with this problem. And if your database is installed on your local machine, you have access to a number of helpful tools that you may experiment with, even if it’s possible that they won’t be entirely successful.

Therefore, doing database maintenance on a consistent basis is the most effective strategy for preventing the issue from occurring in the first place.

6. You Have an Excessive Number of Plugins or Themes Installed on Your Site

It is common knowledge that the addition of plugins and themes may improve the look and operation of a website. However, keep in mind that plugins come along with extra coding and material, which will increase the complexity and size of the website. The same is true for any and all additional libraries and applets that you want to include into the hand-coded website that you have created.

Because of this, the design of a website that is not only appealing to the eye but also practical should be your first focus while developing a website. If you have access to the correct group of consulting pros who are well-versed in the tactics and tips of web design, they will be able to provide you with greater insights into how to keep the aesthetics of your site in line with its functioning. When it comes to the plugins, the majority of experts will recommend installing just those that are necessary and deleting the rest.

7. You Do Not Employ the Use of Caching

Caching is one of the most efficient techniques to enhance the speed of a website; nevertheless, most of the time this method is overlooked. By doing this one easy step, your page’s load speed will be substantially improved by storing your content, which may contain stylesheets, photos, texts, JavaScript files, and so on. If you don’t utilise cache, your visitors will have to continually redownload everything as they go and refresh your website if you don’t use it.

Caching, on the other hand, might result in significant problems if it is not performed effectively. One of these problems is the loading of obsolete material for users. The good news is that the majority of contemporary caching applications will automatically erase the cache if you make changes to a specific page or section of the content. That implies the material will need to be reloaded by the users after it has been amended.

8. You are being held back by advertisements

In conclusion, advertisements may drastically slow down the loading speed of your website. Even while this kind of material is very lightweight and compact, it may nevertheless slow down the loading of your page, which is particularly problematic when there are several placements of it on your website.

The fact that these advertisements are loaded from other sources is the root cause of the issue. The rendering time for them is often longer. In addition, they cause an increase in the number of requests, which might disrupt the consistent loading of your website.

Therefore, you should evaluate the number of adverts that you currently have on your website as well as the locations of those ads. Additionally, try not to load all of your advertisements at the same time.