When it comes to online video and social media platforms, YouTube and Facebook are two of the biggest players in the game. Both platforms offer users the ability to create and share content, but how do their earnings compare? Let’s take a closer look.
YouTube is a video-sharing platform owned by Google. It allows users to upload and share videos, and also offers advertising opportunities for creators to monetize their content. YouTube’s advertising revenue is generated through Google AdSense, which allows advertisers to bid on ad space based on factors such as audience demographics and video content.
According to a report by Statista, YouTube’s advertising revenue was $19.8 billion in 2020, up from $15.1 billion in 2019. YouTube also offers a paid subscription service called YouTube Premium, which allows users to watch videos without ads and access exclusive content. It’s estimated that YouTube Premium generated $3 billion in revenue in 2020.
In addition to advertising and subscriptions, YouTube also offers merchandise and super chat features that allow creators to earn money directly from their viewers. Merchandise sales are facilitated through YouTube’s partnership with Teespring, and super chats allow viewers to donate money during live streams.
Facebook is a social networking platform that allows users to connect with friends and family, join groups, and share content. Like YouTube, Facebook also generates revenue through advertising. According to Statista, Facebook’s advertising revenue was $84.2 billion in 2020, up from $69.7 billion in 2019.
In addition to advertising, Facebook also offers a variety of other revenue streams. One of these is Facebook Marketplace, a feature that allows users to buy and sell items within the platform. Facebook also offers paid subscriptions for groups and pages, which allow creators to offer exclusive content and features to their followers.
Comparison of Earnings
While both YouTube and Facebook offer a variety of ways for creators to earn money, Facebook’s advertising revenue is significantly higher than YouTube’s. However, it’s worth noting that Facebook’s revenue is generated across a wider range of products and services, whereas YouTube’s revenue is primarily generated through advertising and subscriptions.
Another factor to consider is the size of each platform’s audience. As of 2021, YouTube has over 2 billion monthly active users, while Facebook has over 2.8 billion. While Facebook’s larger audience may provide more potential for creators to reach a wider audience, it also means there is more competition for views and engagement.